11 Dec Year-end checklist for your website and brand
Yes, this is another checklist, but we’d like to think it’s not your run-of-the-mill checklist. You have probably been barraged with emails telling you to perform tasks and manage checklists regarding your year-end finances, budgeting, purchasing, and human resource obligations. All very important but somehow website, branding, and social media checklists seem to fall by the wayside.
Checklist for your website
Many business owners have either had their domain name expire or neglected to pay their website’s annual hosting fee. Do you know what happens when you don’t pay that? Yes, and it is unpleasant. So here is a checklist you can use to ensure your website stays healthy and active.
- Gather all the expiration dates for your website valuables: domain name(s), hosting, SSL certificate, plug-ins, and email services you use, such as MailChimp. Enter them into your calendar 30-days before the expiration. Be sure to ‘set reminder’ so you receive the notifications.
- If necessary, verify and update all your contact information for these website items, ensuring these companies can reach you. Be sure to include any technical person or company that you have given access to.
- Check the expiration for malware and spam services.
- Go through your website, page by page, and check every link to be sure they are working. Many platforms offer broken link checker plug-ins and tools. Check with your website designer or hosting company.
Social media checklist
Always schedule a time to check your social media home pages and activities. Just like your website, it should run smoothly, and all links functional.
- If you recently updated your website, be sure you updated your social media home pages with the new website’s look and feel. Graphics, colors, fonts, and images should mirror your website.
- Update the content on your social media pages and your Google My Business page using the updated new content on your website. The most common pages are the about page and services page.
- Check the links on social media pages too!
Do you know where your brand is? You should because you own your brand, and it is reflective of you and your business. Take some time to review your branded materials, including business cards, promotional, and marketing materials. Depending on the size of your organization, you may find a rogue misfit here or there. When employees take the logo and copy it or create sales flyers without the proper style guide, your brand can appear very diluted. Their intentions are good, and they are trying to grow the business but not at your brand’s expense.
We know you are busy.
It does not take long to go through our checkpoints in this blog post. Schedule an hour or two in your calendar to review these checklists. Don’t have time? We perform website reviews to deliver a comprehensive look at your website and offer suggestions for enhancements or correct problems.
Schedule a free consultation, and together we can perform and discuss a year-end checklist assessment for your website and brand.