Is your website content accurately representing your voice?

brand tone of voice

This week I met with the president of a company with a product that is unbelievable, dynamic, exciting, and actually lifesaving.

I had the opportunity to spend some time on his site prior to our meeting.

I talked with him about his company, what he wanted to portray and when I had looked at his website, I did not see him speaking to me, I did not hear the passion in his voice from the words on the screen, and I did not feel the enthusiasm he has for his product and company. He was spectacular in person.

Now we need to create that feeling on the website. Why? Because it is not easy to talk, let alone write about yourself.  Yet, so many companies represent themselves spectacularly at a meeting or trade-show and fall a bit short when that new prospect or client searches their website for more information. We need those pages to be spectacular as well.

So, after some interactive conversation, we came up with what we wanted the web pages to ‘say’.  The content will now support and reflect the vision of the executive team and the organization overall.  It did not take many hours or a large financial expenditure.  The ‘expense’ was time spent unpacking the message from within him and translating it to the pages on the site.

Take a critical look at your own website and sales materials. Go ahead, take your time. What did you see?  Need some help?

Working with a content manager who understands what you are saying can translate your voice into content that is relevant, catchy and will drive people to your site to see who you are and what you can do for them. There is power in the written word.  Let’s use it.

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