We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice?
We get to know our clients by asking them questions.
We strongly believe that your voice should echo your brand. Writing in a voice that best reflects a client’s brand and beliefs makes for the best and most relevant content. The initial discussions with a client may include the following questions as part of the discovery process:
- Tell me a bit about yourself and your business.
- What is the key product or service we are targeting in this content?
- Who is the audience you are targeting and what are their pain points?
- Let’s talk about your company culture. What is your philosophy?
These questions can lend to an understanding of the company’s tone and style for the creation of the content. This is important to us. Getting to know our clients helps to build trust and ensure a smooth strategy execution. We need to capture their personality and tone. We believe they are one in the same and the content will reflect it.
What does the current content say?
It is good to review the company’s current content with them and discuss how and the content was created and for what purpose. We discuss what they want to change about it. Is it the logo or concern with the brand? Was the message they had in mind not clearly communicated to clients and prospects? Is it just old and needs a refresh?
Talk to the employees and customers to learn more.
It never hurts to get another point of view. If possible, speak with some of the employees about the company culture and how they communicate with clients and prospects.
Clients are your best advertisement. In speaking with one of our clients’ customers, we can embrace them as a resource and uncover why they use the company and what keeps them engaged with the business.
Our voice and your voice will become one.
Are you ready to take a chance and try something new? Rebrand your company, add a blog to your website, or redesign your marketing materials? We help our clients find their voice by using our voice to communicate the message on their behalf.
Let’s chat over a cup of coffee and see what we can do together.