The Importance of Consistency

consistent brand message

It is no secret that I am a coffeeholic.  I don’t joke about my coffee and lack of it can be dangerous.  I am not loyal to one brand- it can be Starbucks, Dunkin, Wawa or Stewart’s.  The key is consistency.  I know how I like my coffee and I do know when it isn’t right.  Lack of consistency in a product as simple as coffee can dislocate consumer confidence.

The same holds true for your company’s image, brand and content.  Consistency in both your outward and inward facing messaging and images hold your brand to a standard that your clients and prospects come to recognize and ultimately trust.  Most people don’t think about that when they create a website, draft a blog post or present themselves in a meeting or networking event.  Recognition is what you strive for and not just in your name, but in your message.

Stop for a minute and look at your website, sales materials, even your business card.  Do you see a pattern or a consistency in the colors, images and perhaps even the font of type?  It’s ok if you don’t because it is never too late to work on it. Even big companies take the opportunity to rebrand because they may not be happy with the look of their materials and web presence.

Now, take another minute and decide who you are to your clients and the world around you.  Really, take a good 60 seconds to look and see if what you project right now captures what you feel about your company. If it does, super kudos to you but if not, it’s all good.  Just take it apart little by little and you will get there.

If you need help, we can help you Find Your Voice. Contact us for a free review of your website and collateral.

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