Find Your Voice

We believe that your voice should be heard and represented throughout your brand. Writing in a voice that best reflects a client’s brand and beliefs creates the finest and most pertinent content.

Read more about us…

OUR OFFICES

2345 Maxon Road Ext.
Suite 7
Schenectady, NY 12308
Cell: 518.469.8545
Office: 518.280.6650
findyourvoice@putanotherway.com

 

Content Writing

Why use an outsourced content writer?

The demand for website, blogging, and sales material content doesn’t always require a full-time headcount. It does, however, require a focus, and an objective review of your business and how you convey your company, product, or service to the public. An outsourced content writing professional offers distance and objectivity when creating content ensuring you and your team can continue to do what you do best- grow your business!

Content is critical for clearly conveying your message. Whether you are selling a product or talking about a service, custom, original, and relevant content separates you from your competitors. We want to know you and your business and collectively represent your competitive advantage.

As content writers we are acutely aware of the significance of relevant and quality content writing services. We work with clients on a daily basis creating content, managing the content by the use of content calendars, and executing a content strategy. We help you Find Your Voice.

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Content Services

Content goes far beyond the written word. The written word appears in many formats including images, wearables, and of course your website. We have created rack cards and trade show booths for companies attending a critical trade show and require a complete and consistent professional image.  Let us work with you to coordinate all aspects of your content from the layout of your business cards to that spectacular display appearing in a hotel ballroom full of your competitors.

It does not need to cost a fortune or take six months. We listen, we talk, and together we find your voice.

Website Content

Website content is a broad term encompassing text, images, art culminating to create  the user experience. Here are a few things to think about when formulating the look and feel of your website content:

  • Keep it simple. The best way to speak to a prospect or client is to actually speak to them. Your website is a virtual salesperson so how would you talk to a client or prospect if you were sitting in front of them? Let’s capture that in the pages of the website.
  • It’s not about you, it’s about them. What are your clients and prospects looking for? If you have it, how can we best explain it to them and incentivize them to buy or take action?
  • Never let it get stale. You have worked so hard on your website and content. You sit back now and relax waiting for the phone to ring and business to pour in, right? Nope, takes a little more than that. Add a blog so your content is fresh. Review the website pages on a regular basis and update as needed.

Do not stress. We can help by creating a content calendar to ensure your blog posts stay on track and your content is always fresh.

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Blogging Services

Blog posts provide relevant content. Become a resource for your client base to learn about industry trends and news. All posts are original content. Research projects for topics of your choice are available.

Writing blog content for your website is more than an exercise to add content to the site. Blogging delivers proven benefits for your company brand and website:

  • Drives traffic and boosts search engine optimization (SEO).
  • Establishes you and your company as a resource and industry leader.
  • Blogging is a ‘virtual voice’ that can humanize your online presence driving leads and conversions to sales.
  • The blog content can double as content for newsletters and social media posts binding all forms of your online presence into one identity.

Press Releases

Press releases, when properly used, can afford you quick and easy exposure and drive traffic to your website. We write professional press releases. Fees associated with the news wires are billed separately.

Product Descriptions/Sales Collateral

Ramp up your website content quickly and easily. We will custom produce product descriptions that can also be transformed into sales pieces, newsletters, and trade show booth content.