05 Nov How to create website content without losing your mind
Content writing is not for the faint of heart, nor is it the end of the world. The design of the website and the content within must work together. We are often asked to write content for web designers, and the most successful collaboration occurs when we compose the ‘lyrics’ to the designer’s ‘music.’
Gather your thoughts
Business owners are passionate people who know their business inside and out. They hire us to create the content and design the website because it is not what they do, and they need help. The first thing I tell my clients is to gather their thoughts and start with the navigation bar. Like a restaurant menu, the navigation bar welcomes your customers and shows them what you have to offer. This process can take a day or two weeks, but it is worth every minute of time and effort. Once these menu items are determined, the fun can start, and the words can flow!
Work with a copywriter for your content
When we have determined what the navigation menu will look like, the copywriter or content writer now possesses the framework needed to build the content. We have written content for various clients on unlimited topics:
- nonprofit organizations
- pest control
- legal issues
- yoga and mindfulness
- augmented reality
- marketing tools and products
- medical devices
- OSHA safety
- mental health
We are certainly not experts in these fields, but through simple interactions and communications, we have been able to capture the owner’s passion and translate it into content easily consumed by the reader.
Copywriters are skilled with probing methods to get the information from you and package it for your target audience. Copywriters work together with SEO experts to ensure your keywords are represented and the content is optimized.
It is 100% about collaboration.
My daughter’s basketball coach asked her once, “How do you eat an elephant?.” He told her, “one bite at a time.” The same holds true for content. Working with a content writer is all about collaboration. You have the ingredients; we create the recipe.
If we did not clearly state that some heavy lifting requires time spent with you to understand your business, and in some cases, content written by you and edited by our team, we would be remiss. The more detailed and concentrated the content, the higher the interaction level will be between us. But don’t stress. We want to hear it from you, not from a Google search or a competitor’s website.
Time spent collaborating delivers 100% pure content from you. Your customers should be able to read your website content and actually hear your tone of voice.
Are you ready to take your website content to the next level?
The biggest takeaway from this blog post is that while you may be overwhelmed and losing your mind, we are efficiently chipping away at the navigation ‘menu,’ and soon, your content is complete.
Hiring a content writer does not have to be expensive. We offer a variety of plans for small businesses and startups. Here is another tidbit of information. You do not have to build a mega website. We often start with small, three to five-page websites. The smaller website ensures you have a web presence, and working in conjunction with an SEO expert, we can fine-tune and add content in support of the findings.
It would be best if you didn’t lose your mind. Your team and customers need you! Schedule a free content assessment, and let’s see what we can do together.