This morning I was sitting with a client discussing his new project to rebrand with a new logo and tag line in addition to converting all the company’s marketing materials and website layouts to this new brand.
The more excited I got about his new endeavor, the more anxious and concerned he became.
“How are we going to do this? This is a big undertaking.”
I asked him, “How do you eat an elephant?”
No Reply…just a weird look.
I answered, “One bite at a time.”
Try not look to the end, take each step as it comes and try to enjoy the process. You will learn about yourself, your team, and your company as you work to determine your message. Rebranding or even reskinning a company’s logo, look-and-feel and message can be daunting but there is no need to shy away from doing it. It requires patience, time, and effort.
- Do you like your current color scheme? If not, pick an image or color that comes to mind when you think of your business.
- What is your tag line or hit phrase? In a few words, how can you say what you do or how you can make life easier for your clients? Talking it out helps you to find the catch phrase or mindset that is common amongst your employees and within the business.
- What is the company’s mantra? What drives your employees? How do your clients perceive you?
- Do you have ideas on how you would like the website to look and function?
Once you get past this stage, then let’s talk about your customers and prospects. What are you trying to convey to them? Are you working for new business and/or engaging with your current clients to build brand loyalty and in turn, grow your base?
Take your time, this is not a race.
Now you just need to get it out on paper. That’s where we come in. Most roads lead to and from communication either in the form of your website presence and content or from social media posts and engagements. Let’s work on eating that elephant together…just one bite at a time.