In a word, yes.
Content is key and fresh, quality, unique content raises those Google crawler eyebrows! Your website content may or may not change as the material is somewhat ‘set’ describing who you are and what you do. Blogging helps you connect with your readers and can position you and your business as an expert in the field, a functional resource to be quoted and followed, or to build trust with your customers.
Let’s go back to the part about fresh, quality and unique content. Blogging is a commitment and not one to be taken lightly. You should post on a regular basis with a mindful and targeted arsenal of topics. Using a content calendar helps keep you on point and provides a specific location to keep track of completed posts and house thoughts and topics for future posts. Intermittent or sporadic blogging may negatively affect your website ratings. Fresh is always better than stale.
Perhaps look for someone who can add value and content to your site. Guest bloggers may attract new followers. Inviting a guest blogger can enhance the tone of your blog by posting via another person’s “voice” and writing style. Always give credit and tag that source and their site for proper referral.
Are you convinced? We hope so! Try and find a writing style or voice that you are comfortable with and take a shot. You can do it by expanding on a question a customer asked or sharing a link you found from a source you respect and admire. Take your time and plan it out.
Should this appear too daunting or too far out of your wheelhouse, we can help. Put Another Way provides blogging content writing services for every budget. We can also help by working on the content calendar with you. In some cases, we simply proofread those first few attempts to build your confidence before you are off and running. Contact us to learn more.
Good luck, sharpen that pencil and happy blogging.