Naturally, all companies want to grow. Growing a business is challenging and can be costly. But what about the clients you already have?
I recently met with a small local business on this very subject. We re-branded, redesigned, and ramped them up for an upgraded presence and voice. Now what? How do we get the message out and use this new found look and feel to grow his business?
Interestingly enough, few businesses look to their current client base. It is in this base that you can learn more about your business.
- Why did your clients choose your company over competitors?
- What services did they find appealing?
- Are there things about your products or services that they do not like?
Within these questions and answers are some of the best content you will ever create for your marketing materials and website messages. Isn’t that rich? Free content and more importantly, relevant content!
Your clients and prospects are intelligent and educated buyers- treat them as such.
Embrace the strengths and weaknesses of your business as told to you by your clients and use the knowledge gained from these conversations to attract new business.
It is time well spent.