Often times in marketing, the graphic people get all the glory. I am ok with that. They are very talented, and I envy what they can create to stir feelings within us. Their work is beautiful, inspiring, colorful and you can just look at it and imagine….
Well, we wordsmiths like to think we can do that too.
In 1970, the band, Chicago, wrote a beautiful song entitled “Colour My World” and yes, that is the correct spelling. According to the website, Song Facts:
This was written by Chicago’s trombone player, James Pankow, and sung by Terry Kath. After Kath’s death in 1978, the band did not play the song for several years, eventually bringing It back with Bill Champlin on vocals when he joined in 1981. The song remained a concert favorite and was later sung live by Robert Lamm.
In our interview with James Pankow, he explained: “I titled it ‘Colour My World’ because it affected a lyric that again mirrors the emotion of love. In this case, I used the emotion of love and description as a Technicolor movie that takes places in my heart. It colors, it gives color and vivid definition to my life, like bringing this emotion to it.”
Hmm, a lyric aroused emotion and vivid definition. He felt it in his heart and wrote it. No image was needed to understand what he was feeling.
Think of the songs that when you hear them, they make you laugh, or cry or just feel. Yes, I do cry when I read anything by Nicholas Sparks.
The moral of this story?
Words and content can be just as beautiful and inspiring as an image if you are not afraid to embrace it. The next time you are writing about your product or service, step out of that box and think about how you feel about them and translate that feeling into words.
Need help? I bet you we can! Spend 15 minutes with us and we can gather your thoughts, feelings, and descriptions and together we will make them sing.