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Content from farming your client base!

  • October 18, 2018

Naturally, all companies want to grow. Growing a business is challenging and can be costly. But what about the clients you already have? I recently met with a small local business on this very subject. We re-branded, redesigned, and ramped…

The Old Five Paragraph Essay

  • October 2, 2018

I bet you can remember the first major essay or paper you wrote. Sitting at a table, blank sheet of paper in the typewriter, (ha-ha), no idea how to attack this assignment. The same holds true for so many small…

Fun Fact #14: What is a copyright?

  • September 27, 2018

Below you will find some information about copyrights. This is not meant to be legal advice, and should you require legal advice, it is best to contact an attorney with experience with copyrighting. Here are some quick facts: What does…

Should you write content in the 1st person or 3rd person?

  • September 5, 2018

We are asked this question so many times and we don’t think there is a right or wrong answer. Some of our clients and readers are slightly confused so let’s define each before we start: First person: First person is…

Unique- can we be unique in today’s marketing world?

  • July 31, 2018

I came across a great article featured in a newsletter from the American Marketing Association. “What You Have to Say Isn’t Unique. How You Say It Can Be” by Nathan Thornton shares a little history on genius marketing and some…

Go with your gut.

  • July 16, 2018

Not sure about what to say about your business or how to clearly explain the products and services you offer? Go with your gut. Writing your LinkedIn profile and looking to show the strength of your organization and the breath…

Writer’s block?

  • June 25, 2018

Feeling a little off on this Monday morning? Writer's block got your down? Writing is hard and writing about yourself can be challenging. It’s ok.  Don’t hang your head or struggle to join the masses like the poor little penguin…

A picture is worth….

  • June 6, 2018

Ok, you know how the saying goes but do you subscribe to this theory? Really? You do? Then let’s chat. Many studies have been done with regards to website content, video and images and the impact and effect they have…

Fun Fact #8:  How many spaces after a period?

  • May 22, 2018

Well, well, well. This age-old question raises its ugly head once more. Do you need two spaces after a period, or any other end of a sentence punctuation? This is going to be a short and sweet post.  The answer…

Welcome to the startup suite!

  • May 15, 2018

This is our first year in business and we too are a small business. In our day to day life, we experience some of the challenges that many small businesses and startups face.  Sadly, for so many small businesses and…

The Importance of Consistency

  • May 9, 2018

It is no secret that I am a coffeeholic.  I don’t joke about my coffee and lack of it can be dangerous.  I am not loyal to one brand- it can be Starbucks, Dunkin, Wawa or Stewart’s.  The key is…

“Above the fold”

  • April 26, 2018

You may have heard this term before, “above the fold”.  What does it mean and what is the impact it, if any, on your website? Years ago, when newspapers were the only game in town, location of a critical news…