Welcome to
Put Another Way

Website design marries exceptional content at Put Another Way. These two critical pieces create your brand and image and we are pleased to provide these services to so many small businesses and start-up companies.

Read more about us…

OUR OFFICES

2345 Maxon Road Ext.
Suite 7
Schenectady, NY 12308
Cell: 518.469.8545
Office: 518.280.6650
info@putanotherway.com

 

Website Content

If you are like most people, encountering a blank computer screen when trying to write content triggers a great deal of angst. Your creative brain is full of thoughts and ideas, yet you are hard...

Content takes its shape in many forms. Content appears as words, images, and music. The purpose of content is to convey a thought, idea, expression, or purpose. The poets that came before us were the...

The simple importance of good content. As content writers we are acutely aware of the significance of relevant and quality content writing. We work with clients on a daily basis creating content, managing the content by...

Almost, and without exception, you will hear the term “elevator pitch” on a daily basis. The elevator pitch is defined as “a succinct and persuasive sales pitch.”- Dictionary.com We tend to use this ‘pitch’ when in...

Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this...

Think of your homepage as your front door. The welcome mat is freshly swept, and the front door is clean and inviting. The doorbell rings a sweet chime and upon entering, your guests begin to...

What is the purpose of writing website content? Website content is critical to communicating your company’s message. Your content: Educates your audience and via a blog, exhibitions industry knowledge. Introduces the website as a salesperson! The...

Writing is hard work and we love what we do. Writing from a beach chair near the ocean? Now that is sheer perfection! It does not really matter where you write or work.  It matters that...

We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice? We...

I was at the gym this morning and I heard the song Unwritten, by songwriters: Danielle A. Brisebois, Natasha Anne Bedingfield, and Wayne Steven Jr Rodrigues. Listening to the words, it struck me that the...

This morning I attended an outstanding seminar called Everybody Sells by John Connors of The Connors Group. John is a world-renowned author and instructor and his class was engaging and enlightening. Everybody does sell, and...

Why do we procrastinate? A good procrastination should feel like you're inserting lots and lots of commas into the sentence of your life. Ze Frank. So how many commas have you inserted into your life today? One?...