Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this testimonial to influence consumers to…
Think of your homepage as your front door. The welcome mat is freshly swept, and the front door is clean and inviting. The doorbell rings a sweet chime and upon entering, your guests begin to sense and receive your tone…
What is the purpose of website content? Website content is critical to communicating your company’s message. Your content: Educates your audience and via a blog, exhibitions industry knowledge. Introduces the website as a salesperson! The content on your website ‘speaks’…
Writing is hard work and we love what we do. Writing from a beach chair near the ocean? Now that is sheer perfection! It does not really matter where you write or work. It matters that you are in the…
We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice? We get to know our…
I was at the gym this morning and I heard the song Unwritten, by songwriters: Danielle A. Brisebois, Natasha Anne Bedingfield, and Wayne Steven Jr Rodrigues. Listening to the words, it struck me that the lyrics could mean countless things…
This morning I attended an outstanding seminar called Everybody Sells by John Connors of The Connors Group. John is a world-renowned author and instructor and his class was engaging and enlightening. Everybody does sell, and we could all use a…
Why do we procrastinate? A good procrastination should feel like you're inserting lots and lots of commas into the sentence of your life. Ze Frank. So how many commas have you inserted into your life today? One? Three? Uh-oh, maybe…
“I am.” Ok, arguably, “Go!” could be the shortest sentence but for my purposes, we are going to use “I Am.” There are scholars who argue I am is not a complete sentence. A complete sentence contains a subject and…
We have all been there. You are looking for something fresh to write about and the thoughts are swirling in your head. They are not flowing and will not come out! You are facing a blank computer screen like a…
Our clients often ask us, “Do I have to do a call to action?” Do you have to add a call to action? No. Do you need to add a call to action? We think so! What is a call…
I am introducing Pack Rat Day in an effort to spark conversation about saving old things for ever and ever no matter the value. This applies to your business and your digital ‘life’ and storage. Why the term Pack Rat?…