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We want to capture your voice.

  • August 13, 2019

We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice? We get to know our…

“Staring at the blank page before you…”

  • August 1, 2019

I was at the gym this morning and I heard the song Unwritten, by songwriters: Danielle A. Brisebois, Natasha Anne Bedingfield, and Wayne Steven Jr Rodrigues. Listening to the words, it struck me that the lyrics could mean countless things…

The view from my meeting room seat.

  • July 25, 2019

This morning I attended an outstanding seminar called Everybody Sells by John Connors of The Connors Group. John is a world-renowned author and instructor and his class was engaging and enlightening. Everybody does sell, and we could all use a…

Don't Procrastinate!

I can do that later….

  • July 11, 2019

Why do we procrastinate? A good procrastination should feel like you're inserting lots and lots of commas into the sentence of your life. Ze Frank. So how many commas have you inserted into your life today? One? Three? Uh-oh, maybe…

Fun Fact #25: The shortest sentence is….

  • June 24, 2019

“I am.” Ok, arguably, “Go!” could be the shortest sentence but for my purposes, we are going to use “I Am.” There are scholars who argue I am is not a complete sentence.  A complete sentence contains a subject and…

Has your content hit a brick wall?

  • June 5, 2019

We have all been there. You are looking for something fresh to write about and the thoughts are swirling in your head. They are not flowing and will not come out! You are facing a blank computer screen like a…

Don’t fear the call to action!

  • May 31, 2019

Our clients often ask us, “Do I have to do a call to action?” Do you have to add a call to action? No. Do you need to add a call to action? We think so! What is a call…

Fun Fact #23: May 17th is Pack Rat Day.

  • May 16, 2019

I am introducing Pack Rat Day in an effort to spark conversation about saving old things for ever and ever no matter the value. This applies to your business and your digital ‘life’ and storage. Why the term Pack Rat?…

Color is not just for pictures.

  • April 30, 2019

Often times in marketing, the graphic people get all the glory. I am ok with that. They are very talented, and I envy what they can create to stir feelings within us. Their work is beautiful, inspiring, colorful and you…

Tell a story….

  • April 24, 2019

Put Another Way belongs to the Capital Region Chamber of Commerce. The Chamber is a phenomenal organization; so welcoming and supportive for all businesses, new or established. If you do not belong to your local Chamber of Commerce, please reach…

When you write you begin with 1-2-3.

  • April 18, 2019

We all familiar with The Sound of Music and how one incredibly famous the song goes: “Let’s start at the very beginning. A very good place to start. When you read you begin with A-B-C when you sing you begin…

It is time- things are blooming!

  • March 22, 2019

In the past, I have never really been in love with the spring season.  It seemed tentative- warm today, snowy tomorrow. Very fickle. Yet, a sunny April morning does elicit feelings of renewal and hope for warmer and longer days.…

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