Content takes its shape in many forms. Content appears as words, images, and music. The purpose of content is to convey a thought, idea, expression, or purpose. The poets that came before us were the original content writers. They spoke with messages of love, war,...
The simple importance of good content. As content writers we are acutely aware of the significance of relevant and quality content writing. We work with clients on a daily basis creating content, managing the content by the use of content calendars, and executing a content strategy....
Almost, and without exception, you will hear the term “elevator pitch” on a daily basis. The elevator pitch is defined as “a succinct and persuasive sales pitch.”- Dictionary.comWe tend to use this ‘pitch’ when in initial conversations with people we meet at networking events or...
Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this testimonial to influence consumers to purchase Trident gum. I know...
Think of your homepage as your front door. The welcome mat is freshly swept, and the front door is clean and inviting. The doorbell rings a sweet chime and upon entering, your guests begin to sense and receive your tone and vibe. They are beginning...
What is the purpose of website content? Website content is critical to communicating your company’s message. Your content:Educates your audience and via a blog, exhibitions industry knowledge. Introduces the website as a salesperson! The content on your website ‘speaks’ to your customers and prospects about...
Writing is hard work and we love what we do. Writing from a beach chair near the ocean? Now that is sheer perfection! It does not really matter where you write or work. It matters that you are in the frame of mind to do so. ...
We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice? We get to know our clients by asking them questions. We strongly...
I was at the gym this morning and I heard the song Unwritten, by songwriters: Danielle A. Brisebois, Natasha Anne Bedingfield, and Wayne Steven Jr Rodrigues. Listening to the words, it struck me that the lyrics could mean countless things to numerous people: “I am unwritten Can't...
This morning I attended an outstanding seminar called Everybody Sells by John Connors of The Connors Group. John is a world-renowned author and instructor and his class was engaging and enlightening. Everybody does sell, and we could all use a little help.As I looked around...
Why do we procrastinate?A good procrastination should feel like you're inserting lots and lots of commas into the sentence of your life. Ze Frank.So how many commas have you inserted into your life today? One? Three? Uh-oh, maybe more? Experiencing remorse over those commas? Rethinking...
“I am.”Ok, arguably, “Go!” could be the shortest sentence but for my purposes, we are going to use “I Am.” There are scholars who argue I am is not a complete sentence. A complete sentence contains a subject and a verb. Therefore, they claim "Go!"...