You have painstakingly selected your domain name, and you are looking to create a website to reflect you and your business brand best. What should you look for when hiring a website designer? What is a website designer? A website designer creates the shape of your website....
A persuasive product description should provide the consumer with, of course, details, features, and benefits. These bits and pieces of information are essential but more critical is the why. Why should the consumer purchase your product or service? How do you communicate with them? What...
Hiring a website content writer adds fresh and relevant content to your website pages, product descriptions, and blog posts. Professional content writers take on the tasks of creating content so you can continue to do what you do best: grow your business. The second set of...
Designing a successful website is completely dependent upon the hint of a spark. A moment of clarity when as the website designer we find the perfect vehicle to express your persona or business. It takes time, focus, and a little bit of luck. The inner workings...
Are you taking billable and valuable time away from growing your business and servicing your customers by attempting to build a website? These same customers will see that the level of expertise and detail is missing your self-built website and they may look to purchase...
Just creating and typing the title for this blog post was concerning. Are we focused too much on working within the constraints of the pandemic? Should we attempt to just find our way to conduct business as usual with our current clients and new prospects?...
One writer farms, and the other one hunts. The difference between a content writer and a copywriter imitates the difference between a farmer and a hunter. A content writer’s job is that of farming or growing the business base and followers. Content writers depict the business or...
If you are like most people, encountering a blank computer screen when trying to write content triggers a great deal of angst. Your creative brain is full of thoughts and ideas, yet you are hard pressed to figure out how to round them up and...
Content takes its shape in many forms. Content appears as words, images, and music. The purpose of content is to convey a thought, idea, expression, or purpose. The poets that came before us were the original content writers. They spoke with messages of love, war,...
The simple importance of good content. As content writers we are acutely aware of the significance of relevant and quality content writing. We work with clients on a daily basis creating content, managing the content by the use of content calendars, and executing a content strategy....
Almost, and without exception, you will hear the term “elevator pitch” on a daily basis. The elevator pitch is defined as “a succinct and persuasive sales pitch.”- Dictionary.com We tend to use this ‘pitch’ when in initial conversations with people we meet at networking events or...
Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this testimonial to influence consumers to purchase Trident gum. I know...