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Social Proof in Content and Marketing

  • November 15, 2019

Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this testimonial to influence consumers to…

The Word Welcome Written On A Chalkboard Hanging On A Door Knocker.

The importance of your homepage layout and content.

  • November 8, 2019

Think of your homepage as your front door. The welcome mat is freshly swept, and the front door is clean and inviting. The doorbell rings a sweet chime and upon entering, your guests begin to sense and receive your tone…

Shows The Word Content With Various Types Of Content Above It.

Just tell it like it is…in your own words.

  • October 21, 2019

What is the purpose of website content? Website content is critical to communicating your company’s message. Your content: Educates your audience and via a blog, exhibitions industry knowledge. Introduces the website as a salesperson! The content on your website ‘speaks’…

Fun Fact #26: It is Punctuation Day!

  • September 24, 2019

Good morning. It's National Punctuation Day 2019! (Can you feel my enthusiasm with that exclamation point?) What is National Punctuation Day? According to the website, https://www.nationalpunctuationday.com/, today is the 16th celebration of National Punctuation Day. It is celebrated every September…

Time to recharge the batteries.

  • August 22, 2019

Writing is hard work and we love what we do. Writing from a beach chair near the ocean? Now that is sheer perfection! It does not really matter where you write or work.  It matters that you are in the…

We want to capture your voice.

  • August 13, 2019

We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice? We get to know our…

“Staring at the blank page before you…”

  • August 1, 2019

I was at the gym this morning and I heard the song Unwritten, by songwriters: Danielle A. Brisebois, Natasha Anne Bedingfield, and Wayne Steven Jr Rodrigues. Listening to the words, it struck me that the lyrics could mean countless things…