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If Content Is King, Consistency Is Queen Written On Paper With A Red Cup Of Coffee.

Why content matters.

  • January 23, 2020

The simple importance of good content. As content writers we are acutely aware of the significance of relevant and quality content writing. We work with clients on a daily basis creating content, managing the content by the use of content…

People Shaking Hands In An Elevator

Beyond the Elevator.

  • December 13, 2019

Almost, and without exception, you will hear the term “elevator pitch” on a daily basis. The elevator pitch is defined as “a succinct and persuasive sales pitch.”- Dictionary.com We tend to use this ‘pitch’ when in initial conversations with people…

Image Of A Road Sign That Says

Social Proof in Content and Marketing

  • November 15, 2019

Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this testimonial to influence consumers to…

The Word Welcome Written On A Chalkboard Hanging On A Door Knocker.

The importance of your homepage layout and content.

  • November 8, 2019

Think of your homepage as your front door. The welcome mat is freshly swept, and the front door is clean and inviting. The doorbell rings a sweet chime and upon entering, your guests begin to sense and receive your tone…

Shows The Word Content With Various Types Of Content Above It.

Just tell it like it is…in your own words.

  • October 21, 2019

What is the purpose of website content? Website content is critical to communicating your company’s message. Your content: Educates your audience and via a blog, exhibitions industry knowledge. Introduces the website as a salesperson! The content on your website ‘speaks’…

We want to capture your voice.

  • August 13, 2019

We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice? We get to know our…

“Staring at the blank page before you…”

  • August 1, 2019

I was at the gym this morning and I heard the song Unwritten, by songwriters: Danielle A. Brisebois, Natasha Anne Bedingfield, and Wayne Steven Jr Rodrigues. Listening to the words, it struck me that the lyrics could mean countless things…

Fun Fact #25: The shortest sentence is….

  • June 24, 2019

“I am.” Ok, arguably, “Go!” could be the shortest sentence but for my purposes, we are going to use “I Am.” There are scholars who argue I am is not a complete sentence.  A complete sentence contains a subject and…

C’mon, you can say it!

  • June 21, 2019

This morning I attended a wonderful networking event sponsored by the Capital Region Chamber. It is called Network by 9 and it is a type of speed dating/pitching for networkers…..or novice networkers. I love this event and I am so…

Has your content hit a brick wall?

  • June 5, 2019

We have all been there. You are looking for something fresh to write about and the thoughts are swirling in your head. They are not flowing and will not come out! You are facing a blank computer screen like a…

Don’t fear the call to action!

  • May 31, 2019

Our clients often ask us, “Do I have to do a call to action?” Do you have to add a call to action? No. Do you need to add a call to action? We think so! What is a call…

Fun Fact #23: May 17th is Pack Rat Day.

  • May 16, 2019

I am introducing Pack Rat Day in an effort to spark conversation about saving old things for ever and ever no matter the value. This applies to your business and your digital ‘life’ and storage. Why the term Pack Rat?…