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Serendipity Word In A Dictionary

Serendipity- a finding by chance.

  • December 4, 2019

What does serendipity mean? Just the word makes me smile. Serendipity is a meeting, event, or discovery by chance or accident. Unlike fate that may be predetermined, serendipity is purely unexpected…and wonderful. When you have spare time, grab some popcorn…

We want to capture your voice.

  • August 13, 2019

We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice? We get to know our…

Color is not just for pictures.

  • April 30, 2019

Often times in marketing, the graphic people get all the glory. I am ok with that. They are very talented, and I envy what they can create to stir feelings within us. Their work is beautiful, inspiring, colorful and you…

Tell a story….

  • April 24, 2019

Put Another Way belongs to the Capital Region Chamber of Commerce. The Chamber is a phenomenal organization; so welcoming and supportive for all businesses, new or established. If you do not belong to your local Chamber of Commerce, please reach…

It is time- things are blooming!

  • March 22, 2019

In the past, I have never really been in love with the spring season.  It seemed tentative- warm today, snowy tomorrow. Very fickle. Yet, a sunny April morning does elicit feelings of renewal and hope for warmer and longer days.…

It’s ok to reinvent. Change is good.

  • January 24, 2019

You can’t go back and change the beginning, but you can start where you are and change the ending. - C.S. Lewis Just about every day we are asked about change. So many business owners look to update their image…

Deadline? No Problem.

  • November 15, 2018

I love deadlines. I like the whooshing sound they make as they fly by. Douglas Adams Does this describe you and how you feel about looming deadlines? We understand, and we can help. With only a few weeks left in…

How do you eat an elephant?

  • October 25, 2018

This morning I was sitting with a client discussing his new project to rebrand with a new logo and tag line in addition to converting all the company’s marketing materials and website layouts to this new brand. The more excited…

Content from farming your client base!

  • October 18, 2018

Naturally, all companies want to grow. Growing a business is challenging and can be costly. But what about the clients you already have? I recently met with a small local business on this very subject. We re-branded, redesigned, and ramped…

Fun Fact #12: Oldest logos in the world

  • August 28, 2018

Logos and branding live in our world from the moment we wake up and see a logo on our alarm clocks, continuing as we drive a brand of car to work and in our offices and homes. Companies spend inordinate…

Unique- can we be unique in today’s marketing world?

  • July 31, 2018

I came across a great article featured in a newsletter from the American Marketing Association. “What You Have to Say Isn’t Unique. How You Say It Can Be” by Nathan Thornton shares a little history on genius marketing and some…

Welcome to the startup suite!

  • May 15, 2018

This is our first year in business and we too are a small business. In our day to day life, we experience some of the challenges that many small businesses and startups face.  Sadly, for so many small businesses and…