Fun Fact #13: We are talking ‘hay/hey” here!

  • September 11, 2018

Have you ever listened to people talk on the train or in the mall and paid attention to their grammar, accent or perhaps tone?  Many people use sayings and phrases, might I say, sometimes incorrectly. Old time sayings have been…

Should you write content in the 1st person or 3rd person?

  • September 5, 2018

We are asked this question so many times and we don’t think there is a right or wrong answer. Some of our clients and readers are slightly confused so let’s define each before we start: First person: First person is…

Fun Fact #12: Oldest logos in the world

  • August 28, 2018

Logos and branding live in our world from the moment we wake up and see a logo on our alarm clocks, continuing as we drive a brand of car to work and in our offices and homes. Companies spend inordinate…

Your Electronic First Impression- The Resume.

  • August 7, 2018

Many people come to us asking for assistance with their resume. That got us thinking so we asked around, did a little research and here are some fun facts for you to think about: Did you know that the average…

Unique- can we be unique in today’s marketing world?

  • July 31, 2018

I came across a great article featured in a newsletter from the American Marketing Association. “What You Have to Say Isn’t Unique. How You Say It Can Be” by Nathan Thornton shares a little history on genius marketing and some…

Fun Fact #11:  Write it like a country music song!

  • July 24, 2018

Did you know that music can stimulate your creative juices and get them flowing? We listen to the radio in the office and find ourselves singing along to the music, especially country music. It is emotional, moving yet simple, and…

Go with your gut.

  • July 16, 2018

Not sure about what to say about your business or how to clearly explain the products and services you offer? Go with your gut. Writing your LinkedIn profile and looking to show the strength of your organization and the breath…

Fun Fact #10: What is i.e.?

  • July 9, 2018

(And no, it is not Internet Explorer!) It is very warm in New York this morning, so I will make this lesson short and sweet.  So many of today’s words and phrases originate from Latin roots. We don’t even realize…

Happy 4th of July!

  • July 2, 2018

For many Americans, the Fourth of July sparks (no pun intended) memories, thoughts, and ideas from our childhood and family celebrations: Fireworks Red White & Blue clothing The beginning of county fair season Cookouts Lawn games Family and friends All…

Writer’s block?

  • June 25, 2018

Feeling a little off on this Monday morning? Writer's block got your down? Writing is hard and writing about yourself can be challenging. It’s ok.  Don’t hang your head or struggle to join the masses like the poor little penguin…

Fun Fact #9: The Elevator Pitch

  • June 13, 2018

You are at a networking event, an airport or any other social situation and someone that you do not know asks you what you do for a living. Ugh. You hesitate in responding yet you live and breathe in this…

A picture is worth….

  • June 6, 2018

Ok, you know how the saying goes but do you subscribe to this theory? Really? You do? Then let’s chat. Many studies have been done with regards to website content, video and images and the impact and effect they have…