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The holiday season is our favorite time of year here at Put Another Way. Creative juices are flowing as the holidays gain momentum and snow in Upstate New York sparks imagination.Happy Thanksgiving from all of us at Put Another Way. As we begin another year...
Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this testimonial to influence consumers to purchase Trident gum. I know...
Think of your homepage as your front door. The welcome mat is freshly swept, and the front door is clean and inviting. The doorbell rings a sweet chime and upon entering, your guests begin to sense and receive your tone and vibe. They are beginning...
Where does the name "Halloween" come from? Halloween is a shortened version of All Hallows Evening. It is the day before All Hallows Day otherwise known as the Christian holiday All Saint’s Day. Hallow meaning blessed.According to timeanddate.com,“Halloween is an observance in many countries and not...
What is the purpose of website content? Website content is critical to communicating your company’s message. Your content:Educates your audience and via a blog, exhibitions industry knowledge. Introduces the website as a salesperson! The content on your website ‘speaks’ to your customers and prospects about...
On Thursday I visited the Glens Falls High School in Glens Falls, NY. I was asked by the business class teacher, Robert Amberger to speak with the students about my business, and runing a business Q&A in general.As the students poured in and took their...
Good morning. It's National Punctuation Day 2019! (Can you feel my enthusiasm with that exclamation point?) What is National Punctuation Day? According to the website, https://www.nationalpunctuationday.com/, today is the 16th celebration of National Punctuation Day. It is celebrated every September 14th as:“A celebration of the lowly comma, correctly...
Do you find yourself in need of a resume for a new position either within your company or for a totally new opportunity? The job posting states either a resume or a “CV” resume is required to be sent in advance. What do you do? What...
Reading and writing go hand in hand. At Put Another Way, we all love to read so today is an especially grand day to celebrate, other than National Chocolate or Cheese Day (yesterday was Cheese Pizza Day). Today is Read a Book Day. This is not an...
Labor Day weekend is here and many of us look to shorter days, back to school and one last hurrah at the beach. According to History.com,“Labor Day 2019 is on Monday, September 2nd. Labor Day pays tribute to the contributions and achievements of American workers...
Writing is hard work and we love what we do. Writing from a beach chair near the ocean? Now that is sheer perfection! It does not really matter where you write or work. It matters that you are in the frame of mind to do so. ...
We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice? We get to know our clients by asking them questions. We strongly...