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As content writers, we recognize the value and purpose of a logo. Logo designs drive the look and feel of the website, the marketing materials and even the social media pages. Your logo is more than a colorful image. It represents the value of your...
Guest blogging is exacting what you think it is. Someone writes a blog post/content on a third-party website with the intent to promote their own product or service. It occurs quite frequently with collaborative companies that do not directly compete. Guest blogging as a co-marketing strategy. Before...
We blog for a number of companies and all of them have asked that very question. The line is thin between self-serving and selling and staying in communication with your clients. Our clients are concerned about blogging when the coronavirus has dramatically changed the way...
Your resume tells your story. I recently completed a resume for a Marine. Notice I did not say former Marine because once a Marine, I’m told, always a Marine! I have a soft spot for military people. My dad was a Command Sergeant Major in the...
Time to get up and move. Working from home can be challenging and to those of you that are experiencing this for the first time, let me share some truths with you.Truth: Flex your muscles and your brain at the same time. I have always kept...
How do I run my business with everything going on in the world right now? The coronavirus (COVID-19) has taken our world and turned it upside down. How we run our businesses, our cities and towns and frankly are lives looks nothing like it did...
If you are like most people, encountering a blank computer screen when trying to write content triggers a great deal of angst. Your creative brain is full of thoughts and ideas, yet you are hard pressed to figure out how to round them up and...
Why do we have a leap year? The introduction of leap day or leap year was to orchestrate a match up of the calendar year with the solar year. The best explanation is found on Infoplease.com: “The Gregorian calendar, which now serves as the standard calendar for...
What is an SSL Certificate? Yes, you need an SSL Certificate!An SSL (Secure Socket Layer) Certificate creates a secure, encrypted bridge between a website and a user’s browser. The encryption protects your visitor’s sensitive information including credit card information, legal and medical data, and passwords. The...
Content takes its shape in many forms. Content appears as words, images, and music. The purpose of content is to convey a thought, idea, expression, or purpose. The poets that came before us were the original content writers. They spoke with messages of love, war,...
What is a good length for a blog post? The general consensus among content writers and bloggers is that a blog post should contain at minimum 300 words and at maximum of about 1000 words. Not everyone can write 1000+ words on a topic and still...
The simple importance of good content. As content writers we are acutely aware of the significance of relevant and quality content writing. We work with clients on a daily basis creating content, managing the content by the use of content calendars, and executing a content strategy....