Content writing is not for the faint of heart, nor is it the end of the world. The design of the website and the content within must work together. We are often asked to write...
You know what a Call to Action is. We have been exposed to thousands of them. It is that seemingly innocent little button, tab, or box that asks you a question or begs you to...
You have painstakingly selected your domain name, and you are looking to create a website to reflect you and your business brand best. What should you look for when hiring a website designer? What is a...
Let’s be honest. Your mojo has left the building. Whether you are struggling with the adjustment of remote working or have difficulty focusing, your blogging mojo has taken a hit. Creativity 0. Stress 1. What is...
Blogging is not dead. Used properly, blogging can be a useful tool for building brand awareness and creating your following of brand ambassadors. Blogging affords you the ability to flex your knowledge muscles and share...
A persuasive product description should provide the consumer with, of course, details, features, and benefits. These bits and pieces of information are essential but more critical is the why. Why should the consumer purchase your...
Creating a website can be a daunting task, and choosing a color theme for your website adds to the intimidation factor. Big companies spend a significant amount of time and money, designing their logo and...
Author's note: I originally wrote this post for the Capital Region Chamber of Commerce Women's Business Council. Please visit their website to learn more about this organization. (They do great things.) In the meantime, enjoy...
Hiring a website content writer adds fresh and relevant content to your website pages, product descriptions, and blog posts. Professional content writers take on the tasks of creating content so you can continue to do...
Designing a successful website is completely dependent upon the hint of a spark. A moment of clarity when as the website designer we find the perfect vehicle to express your persona or business. It takes...
Owning a business, especially in the age of Coronavirus, requires intestinal fortitude and creative thinking. Your commitment to your employees, your customers, and to yourself drives you to continue to search for new and creative...
A resume objective is a concise and targeted statement that introduces you as the perfect candidate for the job you are seeking. But don’t take our word for it. The experts at indeed.com describe a...