Image Of A Road Sign That Says

Social Proof in Content and Marketing

  • November 15, 2019

Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this testimonial to influence consumers to…

The Word Welcome Written On A Chalkboard Hanging On A Door Knocker.

The importance of your homepage layout and content.

  • November 8, 2019

Think of your homepage as your front door. The welcome mat is freshly swept, and the front door is clean and inviting. The doorbell rings a sweet chime and upon entering, your guests begin to sense and receive your tone…

Text Says Happy Halloween And Pictures Are Cookies On A Background

What is the meaning of the word “Halloween”?

  • October 30, 2019

Where does the name "Halloween" come from? Halloween is a shortened version of All Hallows Evening. It is the day before All Hallows Day otherwise known as the Christian holiday All Saint’s Day. Hallow meaning blessed. According to timeanddate.com, “Halloween…

Shows The Word Content With Various Types Of Content Above It.

Just tell it like it is…in your own words.

  • October 21, 2019

What is the purpose of website content? Website content is critical to communicating your company’s message. Your content: Educates your audience and via a blog, exhibitions industry knowledge. Introduces the website as a salesperson! The content on your website ‘speaks’…

Picture Of A Classroom With Students.

Learning about business- a visit to the classroom.

  • October 11, 2019

On Thursday I visited the Glens Falls High School in Glens Falls, NY. I was asked by the business class teacher, Robert Amberger to speak with the students about my business, and runing a business Q&A in general. As the…

Fun Fact #26: It is Punctuation Day!

  • September 24, 2019

Good morning. It's National Punctuation Day 2019! (Can you feel my enthusiasm with that exclamation point?) What is National Punctuation Day? According to the website, https://www.nationalpunctuationday.com/, today is the 16th celebration of National Punctuation Day. It is celebrated every September…

Fun Fact #27: It is read a book day.

  • September 6, 2019

Reading and writing go hand in hand. At Put Another Way, we all love to read so today is an especially grand day to celebrate, other than National Chocolate or Cheese Day (yesterday was Cheese Pizza Day). Today is Read…

Labor Day is here. Enjoy the long weekend!

  • August 28, 2019

Labor Day weekend is here and many of us look to shorter days, back to school and one last hurrah at the beach. According to History.com, “Labor Day 2019 is on Monday, September 2nd. Labor Day pays tribute to the…

Time to recharge the batteries.

  • August 22, 2019

Writing is hard work and we love what we do. Writing from a beach chair near the ocean? Now that is sheer perfection! It does not really matter where you write or work.  It matters that you are in the…

We want to capture your voice.

  • August 13, 2019

We help our clients find their voice. Simple right? We write content for many businesses across many industries for websites, sales materials, blogs, and email communications. How does a content writer capture someone else’s voice? We get to know our…

Farmer's Market Week

Fun Fact #26: It’s National Farmer’s Market Week.

  • August 5, 2019

“My grandfather used to say that once in your life you need a doctor, a lawyer, a policeman and a preacher but every day, three times a day, you need a farmer.” – Brenda Schoepp, respected speaker, author, consultant, and…