What is a hero image?

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Are you looking for a hero? It’s late in the afternoon, and you are sitting at your desk wondering what to do about dinner. So, you turn to Google and enter the search term, “Italian restaurants near me.”  The first item in the results list looks great, so you click on the link. An attractive… Continue reading What is a hero image?

Should you hire a blog ghostwriter?

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Hiring a ghostwriter for a business blog is incredibly common. Many small business owners do not have the time or skills necessary to write a blog. However, they do have the knowledge base, and working with a ghostwriter will afford them endless beneficial exposure. What is a blog ghostwriter? Like a ghostwriter hired to author… Continue reading Should you hire a blog ghostwriter?

Tips for writing unique website content

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Unique website content originates in the mind of the business owner or their creative team. Most of us work in our business and don’t give much thought to the exciting aspects of our business, teams, products, or company environment. It is not about being catchy or trendy; unique website content is right in front of… Continue reading Tips for writing unique website content

Why your website is important to your sales team

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A website plays numerous roles as a part of a company’s marketing and sales teams. Website designers work in conjunction with these two teams to create a vehicle to support the company’s sales and growth goals. We asked Denise Horan, founder, and CEO of Integrated Management & Sales Consulting, to share her wisdom on why… Continue reading Why your website is important to your sales team

What is the difference between a domain name and web hosting?

Our clients ask us almost every day to explain the difference between a domain name and web hosting. We understand it can be confusing for a start-up company already overwhelmed with the process of launching their new business. What is a domain name? Your domain name is the website address that visitors will type into… Continue reading What is the difference between a domain name and web hosting?

Do you really need a cover letter?

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Do you really need a cover letter? You’re not going to like this, but the answer is, it depends. In our pandemic, remote interview world, the cover letter controversy is front and center. What is a cover letter? The cover letter is a separate document that you send with your resume introducing you to the… Continue reading Do you really need a cover letter?

Should you redesign your website or start from scratch?

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Are you feeling like it’s time to redesign your website, but you’re not sure if it’s worth the expense vs. starting from scratch? You are not alone. Websites need to be regularly updated and content refreshed, yet does that mean starting from scratch? Why redesign a website Investing in your business, including sales and marketing,… Continue reading Should you redesign your website or start from scratch?

Why do people hire web designers when there are DIY website builders out there?

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People hire website designers when there are DIY website builders to create professional and effective websites. Startup companies and solopreneurs often lack the funds and the time to hire a web designer and turn to DIY website builders. The myth that all website designers charge over $5,000 to $10,000 is simply untrue. You can hire… Continue reading Why do people hire web designers when there are DIY website builders out there?

How can blogging help promote a business?

Blogging can help promote a business, from increasing traffic to the website to engaging and converting new customers. Embracing the thought of blogging can be empowering. Writing about your company offers a unique way to communicate with your customers and prospects outside of or in conjunction with social media. There is a great deal of… Continue reading How can blogging help promote a business?

How do I hire a content writer?

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One of the first questions people think of when looking to hire a content writer is, “How do I hire a content writer?” I find it interesting that people can be intimidated by a content writer. You have all the knowledge; content writers are there best to represent your intent and tone in writing! No… Continue reading How do I hire a content writer?

Top 3 most common blog writing distractions

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Sitting in front of your computer or tablet faced with the task of writing a blog post can be challenging. You may be sitting in awkward silence or trying to focus on an office or house full of blog writing distractions. The opportunities to be side-tracked can be significant. Distractions are part of everyday life,… Continue reading Top 3 most common blog writing distractions

Why is website navigation so important?

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Even the most robust and visually appealing websites can evoke frustration to visitors if they cannot navigate the content. The navigation is the foundation of your website. Easy and efficient navigation is a must when designing a website. The navigation is a roadmap to your website content and, ultimately, your brand. The navigation assists in… Continue reading Why is website navigation so important?