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What is guest blogging?

Close-up of female hands on laptop computer keyboard

Guest blogging is exacting what you think it is. Someone writes a blog post/content on a third-party website with the intent to promote their own product or service. It occurs quite frequently with collaborative companies that do not directly compete. Guest blogging as a co-marketing strategy. Before you invite a blogger to write content for… Continue reading What is guest blogging?

Should you hire a blog ghostwriter?

Ghostwriter - dices containing the word ghostwriter, a book, glasses and a fountain pen.

Hiring a ghostwriter for a business blog is incredibly common. Many small business owners do not have the time or skills necessary to write a blog. However, they do have the knowledge base, and working with a ghostwriter will afford them endless beneficial exposure. What is a blog ghostwriter? Like a ghostwriter hired to author… Continue reading Should you hire a blog ghostwriter?

How can blogging help promote a business?

Blogging can help promote a business, from increasing traffic to the website to engaging and converting new customers. Embracing the thought of blogging can be empowering. Writing about your company offers a unique way to communicate with your customers and prospects outside of or in conjunction with social media. There is a great deal of… Continue reading How can blogging help promote a business?

3 uncomplicated approaches to get your blogging mojo back

Let’s be honest. Your mojo has left the building. Whether you are struggling with the adjustment of remote working or have difficulty focusing, your blogging mojo has taken a hit. Creativity 0. Stress 1. What is blogging mojo? Mojo is what gets us up in the morning as we make our trek down the stairs… Continue reading 3 uncomplicated approaches to get your blogging mojo back

3 tips for creating relevant content during this pandemic.

Just creating and typing the title for this blog post was concerning. Are we focused too much on working within the constraints of the pandemic? Should we attempt to just find our way to conduct business as usual with our current clients and new prospects? People are ready to hear something good, exciting or encouraging.… Continue reading 3 tips for creating relevant content during this pandemic.

Should you be blogging during the pandemic?

Thoughtful young woman with drawn question marks circulating around her head

We blog for a number of companies and all of them have asked that very question. The line is thin between self-serving and selling and staying in communication with your clients. Our clients are concerned about blogging when the coronavirus has dramatically changed the way we are doing business and interacting with each other. Be… Continue reading Should you be blogging during the pandemic?

Social Proof in Content and Marketing

Highway Signpost with Social Proof wording

Most consumers are unaware that they are exposed to social proof influencing. I remember being a kid and the commercial came on that stated, “Four out of five dentists surveyed recommend sugarless gums for their patients who chew gum.” Trident used this testimonial to influence consumers to purchase Trident gum. I know my mother bought Trident and quoted that commercial frequently when… Continue reading Social Proof in Content and Marketing

Does blogging really help your SEO?

Fake Dictionary, Dictionary definition of the word Voice.

In a word, yes. Content is key and fresh, quality, unique content raises those Google crawler eyebrows!  Your website content may or may not change as the material is somewhat ‘set’ describing who you are and what you do.  Blogging helps you connect with your readers and can position you and your business as an… Continue reading Does blogging really help your SEO?

Why do people hire web designers when there are DIY website builders out there?

website wireframe sketch on digital tablet screen

People hire website designers when there are DIY website builders to create professional and effective websites. Startup companies and solopreneurs often lack the funds and the time to hire a web designer and turn to DIY website builders. The myth that all website designers charge over $5,000 to $10,000 is simply untrue. You can hire… Continue reading Why do people hire web designers when there are DIY website builders out there?